Monday, September 13, 2010

News Report #2

YouTube Tests Live Video Streaming Platform by Alison Diana http://www.informationweek.com/news/infrastructure/traffic_management/showArticle.jhtml?articleID=227400233&subSection=News

YouTube has come out with a new live streaming feature for their already extremely popular video viewing site. The new platform allows users to cast live videos, all they need is a webcam and internet connection. YouTube is testing this platform for two days to see if it is successful enough to launch full time. There are already a couple of live streaming sites out there: Ustream, Justin.tv, and Livestream, each successful and backed by strong companies. YouTube will start out testing simple things like a how-to video, a tony hawk video, and a movie talk show. There has even been talk of Google distributing pay-per-view video on YouTube.

I honestly am surprised that this element has not already been introduced to the YouTube platform family. I think that it is something that users will respond positively to. The launch test, however, I had not heard of until this article. I do not frequent YouTube and after reading about it, visited the site where the launch is in fact advertised and there are links to example live videos currently streaming. I’m not sure if two days is long enough, but we’ll see. The thought of pay-per-view video on YouTube may work depending on the content. A lot of people are pretty serious about what they need to not miss and this could help them out in a mobile sense. I just don’t understand why How-to videos need to be live. The article didn’t say if the live casting is available to all users or just the YouTube appointed webisode type things.

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